The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood. We needed to change people's perceptions. Question Madness challenges preconceived ideas of a life well lived, ultimately proving that feeding our curiosity is the clearest path to progress.



Videos -
Creative directors: Jean-François Dumais, Brian Gill & Kristian Manchester
Copywriters: Aurélien Liguori, Andrew Lord
Art directors: Jean-Michel Mercier, Alexandre Burt-Riley
Global Producer: Claudia Roy
Postproduction director: Lysianne Bellemare
Director: Stacy Peralta – Nonfiction Unlimited
Producer: Nonfiction Unlimited, Union
Music & Sound: Studios Apollo
Color grading: Mels
Print -
Creative directors: Jean-François Dumais, Brian Gill & Kristian Manchester
Copywriter: Andrew Lord
Art director: Jean-Michel Mercier

Agency : Sid Lee