Miin Brewery Branding

 

Miin is a Korean traditional rice wine brewery at Paju.

Haeng-sook Choi, the master of the brewery produces Miin Yakju(clear rice wine),

Miin Takju(turbid rice wine), and Ahwang-ju.

Inspired by old maps from Joseon Dynasty, we drew "Miin Brewery Map" for the graphic, with Chinese characters.

"MIIN" means beautiful woman in Korean. We created sophisticated curved lines to deliver images of beauty.

 

 

 

 

 

 

Old Maps from Joseon Dynasty

 

 

 

 

Miin Brewery Graphics, inspired by old maps

 

 

 

 

 

Miin Brewery Brand Identity

 

 

 

 

 

Color System

 

 

 

 

 

We reconstructed Chinese & Korean characters.

Miin Takju (turbid rice wine)

 

 

Miin Yakju (clear rice wine)

 

Art Direction & Design by ContentFormContext

Photograph by Kiwoong Hong 

2015