CFC has renewed the BI of Amore Pacific's representative domestic cosmetic brand, 'Hera'.
Gentle evolution was the keyword of BI renewal. We developed symbol and logotype into more sophisticated and elegant forms. To celebrate the new brand identity, we produced a brand introduction video with cobb studio.
HERA BI Renewal
Client: Amore Pacific
Project Management & Design Implementation: Amore Pacific Luxury Design Team
BI Design: CFC
Motion Graphic: Cobb Studio
Space Design: Jong Kim Studio
Art Direction & Design: Charry Jeon
Design: Minsun Lee, Yoonji Nam
Assist: Nara Yoon
Photography: Kiwoong Hong