At the IAA 2011 in Frankfurt BMW launched a set of interactive robotic exhibits to present and communicate company’s innovative automotive technologies and solutions. Housed in a glass showcase body each exhibit featured an individual cross media installation including an industrial robot which could be controlled by the user via a touchscreen interface.

As part of the Mutabor team i had the chance to work on the design of the basic showcase platform for the whole exhibition series as well as the technical concept and production of the exhibits BMW M, BMW Lines and BMW Individual.
 

Client: BMW AG

Communication & Design: Mutabor Design GmbH, Meso Digital Interieurs GmbH, Yellow Design, Schusterjungen und Hurenkinder
Construction & engineering: MKT AG
Media systems & Software development: Meso Digital Interieurs, MKT AG

Team Mutabor:
Creative direction: Patrick Molinari
Design: Patrick Molinari, Oliver Dering, Wanjo Koch, Barbara Zuber, Michael Wagner, Lennard Niemann

Technical direction / planning: Christian Hergarten

Photos: Meso Digital Interieurs GmbH
Videos: Mutabor Design GmbH, Meso Digital Interieurs GmbH

Awards:
German Design Award 2014, Special Mention
ADC Award 2013, Silver, Digital Media / Spatial
Red Dot Design Award 2012, Grand Prix, Communication Design
Designpreis Bundesrepublik Deutschland 2013, Nomination