In May 2014 thirty of more than 1000 applicants had the chance to prove they have nerves of steel and win a brand new Samsung Galaxy S5. On a set located in Zurich the contestants had to face the S5 Pulse Challenge – a thrilling show to test peoples coolness and intrepidity. Rules were quite simple: Just keep your pulse below 100 bpm and remain seated!

The Samsung Galaxy S5 – world’s first smartphone with an integrated heart rate sensor – measured the pulse of each contestant. We designed an interactive chair to integrate the interface hardware as well as multiple cameras.

An Interactive-Live-Stream-Experience brought the show to the online audience. It provided general information related to the product and show as well as different views of the challenge, options to magnify camera streams, social media integration… you name it.

Client: Swisscom
Agency: Heimat Berlin
Production Digital / Interactive: Acne Production Berlin

Team Acne:
Executive producer: Andrej Krause
Project management: Sara Barto, Christian Hergarten
Producer: Christian Hergarten
Creative direction: Jeremy Hofmeister Mac Lynn
Art direction: Darek Nyckowiak
Technical direction: Rigard Krueger, Christian Hergarten
Technical implementation / Software development: Rigard Kruger, Jennifer Cohen, Ian Benschop
Construction: Merlin Ortner

 

Photos: Acne Production Berlin