In Summer 2014 Mercedes-Benz launched the first Mercedes me Store located next to the Hamburg Binnenalster – one of the top city center locations. On 550 square meters the store combines product presentation, catering, events, information and advice as well as a wide variety of digital interaction to create an holistic and interactive brand- and product-experience.

 

Project management & media engineering as part of team Atelier Markgraph during concept and design phase.

Client: Mercedes-Benz, Daimler AG
Agency: Atelier Markgraph GmbH

 

Spatial Concept: Kauffmann Theilig & Partner / Atelier Markgraph GmbH
Architecture: Kauffmann Theilig & Partner

Spatial Communication design: Atelier Markgraph GmbH

Photos: Daimler AG