THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
Fashion at a bargain – why not? But what if consumers were to see the conditions under which the super cheap clothes are made? A campaign by BBDO Berlin for Fashion Revolution Day on April 24.
 
Berlin, April 24, 2015 – The vending machine standing in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it promises a real bargain, too: ‘T-Shirt only 2 Euros’. But no t-shirt comes out after the coin has disappeared inside the machine. Instead a video plays on a display, showing shocking scenes from textile factories, where women and children sew without a break. They are paid only 13 cents per hour in addition to working under life-threatening conditions. After 20 seconds an option appears on the display: ‘Buy or Donate’. Consumers are faced with a decision. Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros?
 
The reactions at the vending machine are unambiguous: 90 percent of the 150 people who initially wanted to buy cheap t-shirts at the machine decided against a purchase.
Client/Brand: Fashion Revolution
Carry Somers (Founder), Orsola de Catro (Founder), Annett Borg (Country Coordinator Germany)
 
Agency: BBDO Berlin
Creation: Wolfgang Schneider (CCO), Jan Harbeck (Managing Director Kreation), Michael Schachtner (ECD),
Michail Paderin (Art Director), Jessica Witt (Junior Art Director), Nicolas Moles (Motion Designer)
Consulting: Mike Kannowski (Senior Account Manager)
Production: Silke Rochow (Executive Producer), Cathrin Barbe (Print Producer)
 
Production company: UNIT9 Berlin
Director: Robert Bader
DOP: Alessandro Rovere
Edit: Kevin Krefta
Photographer: Christian H. Hasselbusch
Executive Producer: Stefan Bader
Technical Lead: Maciej Zasada
Lead Developer: Kamil Chruściński
Interactive Developer: Tomasz Sapiński
Technical Producer: Christian Hergarten
Production Assistant: Beode Rebitsch
Production Designer: Merlin Ortner, Christoph Klose
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
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THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT

Technical Production & Design Engineering for Unit9 interactive spacial installation
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Published:

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