Major polish fashion holding LPP launched its Brand Reserved in Germany with a special event night at Berlin Fashion Week 2014. Hosted at the historical Alte Münze factory building in Berlin Mitte the event featured a fashion show with top model Georgia May Jagger.

More than 1200 fashion show guests attended the launch party and experienced the show as well as a setup of several interactive installations and a bunge of large scale video projections all over the place.

Client: LPP/Reserved
Agency: häberlein & mauerer, Berlin
Production Digital / Interactive / Motion: Acne Production Berlin

Team Acne:
Executive producer: Andrej Krause
Project management: Christian Hergarten, Birte Schumacher
Project assistance: Marcel Eris
Technical direction: Christian Hergarten, Rigard Krueger
Art Direction: Darek Nyckowiak
Technical implementation / Software development: Rigard Kruger, Jennifer Cohen
Motion design / Animation: Alexander Hanowski
Event engineering: bright!
Sounddesign: Supreme Music
Construction: Merlin Ortner

Photos: Acne Production Berlin