Interactive exhibit represented @ Mercedes-Benz trade shows in 2013 (Geneva Motor Show, Auto Shanghai and IAA Frankfurt).

The game station and music clip generator enables multiple users to co-create personalised clips from a set of sounds, visual elements and (last but not least) driving action on a virtual race track. The final clip can be uploaded and shared on Facebook.

Independent interfaces for each user allow specific kind of playful interaction and participation – sound mixing, generation of visuals and driving the featured show car.

Client: Mercedes-Benz, Daimler AG
Agency: Atelier Markgraph GmbH

Construction: ExpoTec OHG
Software development: Kunst-Stoff / wirmachenbunt / Atelier Markgraph

Team Atelier Markgraph:
Project management: Ralf Schnürer
Production management: Ralf Schnürer / Christian Hergarten
Interaction concept: Alex Leask, Christoph Diederichs, Julia Fuchs
Creative direction: Christoph Diederichs / Julia Fuchs
Editor: Alex Leask
Technical concept: Ralf Schnürer, Christian Hergarten
Industry design: Hamid Dulovic / Michel Rubner / Christian Hergarten

Photos: Andreas Keller Fotografie