LOCKERROOM ARTISAN CANNELÉ & COFFEE VISUAL IDENTITY

LOCKERROOM ARTISAN CANNELÉ & COFFEE VISUAL IDENTITY AND PACKAGING

Overview

LOCKERROOM是一家可露丽专门店，成立于2015年。如LOCKERROOM的SLOGAN“Old Chic，New Classic”所诠释的那般，这是一个旧时髦与新经典融合的品牌。将上世纪的经典甜品“可露丽”结合创新的配方，为消费者提供更多颇具创意的可露丽甜品，展开对可露丽的无限想象。同时，在LOCKERROOM的空间里，有着纹理清晰且粗犷的木质复古家具，裸露斑驳的红砖墙壁，旧物再新让空间氛围慢下来，LOCKERROOM就是这样的一个休息中转站，日常且惬意。

LOCKERROOM is a place where you can take a pause from everyday hustle, regain the simple joy of life. The small but magical canelé is carefully hand-crafted and freshly baked in store everyday, bringing pleasure and happiness to you through delicacy and creativity.

Logo

LOCKERROOM的LOGO延续复古的风格，无论是字形的选择还是排版上的考究，我们都希望呈现出又现代又复古的视觉效果。同时，如印章敲在牛皮纸上般让字母呈现出粗糙斑驳的肌理，朴实且有温度。

The logo of LOCKERROOM adopts a retro style, with careful consideration of both the lettering and layout, aiming to create a modern and vintage visual effect. The rough and weathered texture of the letters, as if stamped on parchment paper, adds a touch of simplicity and warmth.

Visual Elements

我们在旧物不断延续与传承中，找寻线索，我们将中古笔记本以及复古卡片的折角元素具象化出来，成为LOCKERROOM重要的视觉元素。

We look for clues in the continuity and inheritance of old things. We draw inspiration from antique notebooks and vintage postcards, embodying their corner elements into key visual elements of LOCKERROOM.

Illustration

LOCKERROOM主张“宠物友好”的理念，这源自于LOCKERROOM领养的一只名叫“呜呜”的腊肠犬，它给LOCKERROOM带来了很多好运气，因此“呜呜”也是如吉祥物般的存在。我们基于“呜呜”的日常生活为灵感，用复古的绘画笔触，创造了一系列的插画。

LOCKERROOM advocates the concept of "pet friendly", which originated from an adopted dachshund named "Wuwu".It bought a lot of good luck to LOCKERROOM, thus serving as a mascot in the company. Drawing inspiration from its daily life, we create a series of illustrations with a vintage painting style brushstroke.

Packaging

LOCKERROOM崇尚“环保”，减少对环境造成的负担，因此整个包装系统我们使用了最原始、粗糙且环保的牛皮纸，利用牛皮纸的纸张特性加以特殊的印刷工艺，呈现粗糙却精致、复古且经典的视觉效果。

LOCKERROOM is committed to environmental protection and reducing its impact on the environment. Therefore, we use the most primitive, rough, and environmentally friendly parchment paper for the entire packaging system. We take advantage of the unique characteristics of parched paper and use special printing techniques to create a rough, exquisite, vintage, and classic visual effect.