THE COCO COMPANY 可可满分 REBRANDING AND PACKAGING

可可满分 The Coco Company Rebranding and Packaging

Overview

可可满分The Coco Company成立于2020年，以无限的想象力与创意为我们展示每一颗椰子的特性和风貌，希望通过纯粹的椰子饮品，带给都市人来自海岛与沙滩的轻松与惬意。

The Coco Company established in 2020. The brand displays the characteristics and features of each coconut with unlimited imagination and creativity, and aims to bring urbanites ease and comfort by providing them with pure coconut drinks.

Logo Design

满分即100分的视觉符号，是可可满分非常重要的品牌视觉资产，同时它拥有美好的寓意。数字100中的两个0，连接成无限的符号，即为探索椰子无限可能的寓意。成熟的椰子有三个孔，因此在其中一个0的数字中加入三个点，即为一颗椰子的寓意。

The visual sign of 100, which means a full mark, is a very important visual brand asset of Everything Coconut. It owns beautiful implications. The two zeros connect to symbolize infinity, as well as the endless possibilities of the brand. A mature coconut has three holes, so the three dots added into one of the zeros symbolize a coconut.

Slogan

Everything Coconut 探索椰子无限可能。希望给当代消费者提供更年轻、更有趣、更有高级感的关于椰子饮品与食品的选择；也建立一个更有品牌力、更贴近消费者的品牌，与诸多椰子爱好者聚集在一起，共同探索椰子的无限可能。

Everything Coconut is committed to exploring the infinite possibilities of the coconut together with many coconut lovers, providing contemporary consumers with younger, more interesting, and more advanced coconut drinks and food options, and building a brand that has more influence and is closer to consumers.

Packaging

可可满分的包装以简洁直观的信息区别于市面上其他竞争品牌，从包装出发反向推导品牌视觉逻辑——所得出的结果是一套以｢100｣辅助Logo为重要识别资产，结合卖点文案为核心的视觉系统。通过简洁易懂的文字和层次分明的色彩应用拉近与消费者的距离。

With concise and visual information, the package of Everything Coconut is different from those of other competitive brands on the market. Based on the package information, the brand’s visual logic can be derived backward– a visual system with the auxiliary "100" logo as an important identification asset, and the selling point copywriting as the core. Depending on concise and lucid text as well as well-bedded color application, the brand closes its distance from consumers.