le brewlife VISUAL IDENTITY AND PACKAGING

le brewlife樂步咖啡 VISUAL IDENTITY AND PACKAGING

le brewlife樂步咖啡是一個新潮、時髦趣味、充滿儀式感及倡導「樂步人生」的獨立咖啡品牌。「樂」寓意享受生活非凡卻平凡的每一個瞬間,比如喝一杯咖啡、看一場日落的浪漫平凡日常,「步」代表著行走於紀錄,心中飽有生活的火花,所以不斷探索發現,這正如le brewlife品牌SLOGAN對生活與人生簡單有力的表達:「Spark the moment./點燃發光時刻」。

設計概念

Film Hotel / 膠卷旅店

用「膠卷旅店」為設計意向,來表達樂步咖啡對平凡生活始終飽有的熱情,心中有火花,世界才有漣漪。旅途中會使用到的膠卷相機,是記錄與發現美好的瞬間的圖像工具, 旅店是行走路途中的休息站,是放松與享受。於是,膠卷筒、行李吊牌、扎帶等等都成為表達樂步咖啡品牌理念的視覺元素。

Design concept Film Hotel # "Film Hotel" is used as the design intention to express the passion of Le Brewlife for ordinary life, that is, only when there is a spark in the heart, can the world has ripples. The film camera used during a trip is an image tool for recording and discovering wonderful moments. Hotel is a rest stop on the way to relax and enjoy. Therefore, film cartridge, luggage tag, tie and so on become the visual elements to express the brand's concept of Le Brewlife .

图形靈感

Optical Spectrum / 影相光譜

常溫濃縮咖啡液是在旅途中最方便快捷的方式享用到一杯好咖啡,它同時作為樂步咖啡核心產品之一,我們將膠卷筒融入到外包裝的設計中,被影相光譜激發靈感,以城市為名,以旅行為樂,創造了三款城市漸變光譜。

Graphic inspiration

Optical Spectrum # Room temperature concentrated coffee is the most convenient and fast way to enjoy a cup of good coffee in a trip, and at the same time, it is also one of the core products of Le Brewlife. We integrate film cartridge into the design of its outer package. Inspired by optical spectrum, in the name of the city and taking trip as a pleasure, we have created three kinds of gradient spectrum of the city.