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    Notified current Wells Fargo customers about the conversion to a new Rewards Program - one that put them at the center. Created creative platform… Read More
    Notified current Wells Fargo customers about the conversion to a new Rewards Program - one that put them at the center. Created creative platform, branding, video, EDM, and DM. Read Less
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Your Wells Fargo Rewards
 
Wells Fargo was undergoing a major rewards program conversion, making changes in an attempt to be more competitive with their rewards cards program vs. the competition. We wanted to shift the focus from the earn to the redemption side of the equation and see how we could position these changes as a true benefit and value to the consumer vs. operational changes which benefits Wells Fargo.
 
As a result, we positioned the consumer as having far more control, and creating a new rewards program that put "you" at the center. After all, these are your rewards points, not ours.
 
To notify current customers of the upcoming transition, we created:
     Welcome Kit Brochure + Letter 
     Teaser Post card + emails
     Full Notification letter + brochure
     Landing Pages
     Video