At Mirum, we’re makers who believe creativity and technology can solve any problem. To prove it, we gave six teams 24 hours to solve a difficult creative brief: Solve the California drought. Easy, right?
I was part of the core group that concepted and produced the event, and I was also one of 11 mentors who helped the teams flesh out their ideas and presentations. I even spent the night on our balcony, which you can see in the video (that's me in the sleeping bag on the makeshift couch).
Mirum24 was a rousing success, and we're planning on rolling this out across the global network, in addition to repeating it annualy in the San Diego office.
But don't take my word for it...one of the contestants, strategist Andrew Begin, wrote about his Mirum24 experience on the Mirum blog.