When Wells Fargo decided to issue an American Express card for the first time ever, we orchestrated the largest credit card launch in the bank’s history. Our creative platform was used across all channels by all partner agencies. Additionally, we designed acquisition and card welcome kit direct mail packages for both cards (Propel 365 and Propel World), as well as emails, web banners, and a series of social media quizzes to aid in awareness.
The social quizzes utilized cinemagraphs to add an extra level of motion and depth, echoing the cards' core principles of exploration and forward movement. Click here to take the international quiz.