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    Integrated campaign for Purina Pro Plan's sponsorship of the 2012 Westminster Kennel Club Dog Show. "Inside Every Good Dog Is A Great Dog"
Purina Pro Plan
Inside Every Good Dog Is A Great Dog
For Purina's first-time sponsorship of the Westminster Kennel Club Dog Show, we unleashed the new "Inside Every Good Dog Is A Great Dog" integrated campaign, encouraging dog owners to discover the greatness that lies within every dog (not just Westminster champions).
Watch what we did for Westminster 2012.
Watch the TV spot that "leaves dog owners a blubbering mess."
The "Great Dogs" Facebook app let's you pick a breed to discover what greatness lies within them.
The "Xolo." One of 185 options to choose from.
Mobile site version of the "Great Dogs" application. Visit ProPlan.com/Great on your phone.
The "Great Video" Facebook app let's you upload up to four pictures of your dog and make a personalized version of our commercial.
RIch media banners (in five different sizes) allowed people to discover their dog's greatness and then share it with friends on Facebook.
Outdoor digital signage using four coordinated screens.
We even had a bus cruising the streets of Manhattan.