Project — Santi
Client — Santi
Brief
Naming, identity and application for a new luxury bedding company.
Idea
Bring to life ‘sonnets of sleep’, visualising them in a rhythmic sense, mirroring the often unusual, unprocessed meanderings of thought that happen in that small space between being awake and asleep.
The typographic expressions were coupled with deconstructed sleep diagrammatics and surrealist CGI imagery aligned to the four stages of night.
Brand, Design + Concept
Ensemble
CGIs
