FOR CHILL 浮起 起泡茶酒 Packaging Design
Design Concept
FOR CHILL 浮起是百威英博(中国)所创立的低酒精度数的气泡茶酒品牌.希望带给大家「轻松」、「惬意」的饮用体验,一种漂浮的自在感,我们由此引发的创作灵感,创造了「漂浮星人 Fooki」插图形象.它们生活在失重的漂浮星球,享受音乐、运动、放空等都市生活的一切日常.
FOR CHILL is a low-alcohol sparkling tea wine brand created by AB InBev (China). It hopes to bring you a "relaxing" and "comfortable" drinking experience, and a floating sense of freedom. Based on such philosophy, we had creative inspiration and created the ``Floating Star Residents Fooki'' illustration image. They live in a weightless floating city enjoying all the daily urban life such as music, sports and lying around.
Fooki们五颜六色，一本正经但日常慵懒，头顶有着活塞，可以随时放空，虽然不那么活力四射但也并不妨碍Fooki们在失重里的随性和快乐，这与浮起的精神不谋而合，为都市人的生活里加点chill，来一点酒精，多一点自在。
Dressed in various colors, Fookis, generally leading a serious yet leisurely life, are free to empty the brain with valves on top. Despite the shortage of vitality, Fookis are not restricted to behave at will and entertain themselves in the state of weightlessness, which coincides with the spirit of FOR CHILL — Chill the metropolitan life with some wine and more liberty.
FOR CHILL 起泡茶酒萃取自天然茶叶的浓缩茶粉,茶加酒混出意想不到的组合,混调永远不止这么一点,在漂浮星球没有什么不可以,漂浮星人讨厌条条框框和永远的一本正经,即漂浮星人的生活主张「浮起来,更自在」.
Made from concentrated tea powder extracted from natural tea leaves, the FOR CHILL Sparkling Tea Wine brings you a surprising blend of tea and wine, which enjoys unlimited application to anything. On this floating planet, nothing is impossible. Rules and regulations and fixed rigidity are not welcome among the floating dwellers, who on the contrary claim a life of [more floating, more freedom].
Design & Photography
low key Design
Year
2021
Our graphics open the door for brands to connect with people.
