Rebirth of a leader.
A full-service urban structures company that provides turn-key services. Specializing in outdoor structures and fixtures designed to enhance any community. Offering design, engineering, manufacturing, project management, and installation services.
Once a market leader, Lucid Management Group (LMG) took their foot off of the gas and began to coast by lacking innovation and adequate customer care. Eventually, LMG was sold to investors who had the ambition of regaining the role of being a market leader.
LMG engaged Full Punch to rename and create a complete brand overhaul that would communicate change with current and lapsed customers and to attract new ones. In the ashes of LMG, Monarch was born.
Together, we deconstructed, redesigned and rebuilt their website to become an effective sales and planning tool and facilitate the core users needs.
With an impactful brand reintroduction to signal change and a slick contemporary industrial design, the new website breaks from convention in the market. The intuitive, minimal product navigation allow visitors to quickly browse and jump between sections and products or go deep into specs for each.
This was created with Full Punch. Thanks to Chris Zawada, Jack Dayan and Mike Leslie.
IA + Wireframes by Stephane Fournier. Development by Murray Inkster
