
Nibbo Bean to Bar Chocolate Packaging Design

金点设计奖Golden Pin Design Award 2021
GDC Award 21
Hiiibrand 包装设计奖 2021
Hiiibrand 最受欢迎包装设计 2021
Designer's Concepts
Nibbo精品巧克力有着非常显著鲜明的风味,它就像一个“风味博物馆”,藏着许多让人惊艳味蕾体验。由“风味博物馆”作为设计灵感,将每款巧克力的风味卡片设计成博物馆收藏标签的样式,卡片上除了有明确的风味指引之外,还有来自Nibbo的专属编号,将巧克力外包装盒结构设计成迷你档案盒的样式,让巧克力爱好者们在Nibbo这座“风味博物馆”里收集各种好风味。
A museum of chocolate flavors, Nibbo offers a wealth of distinct tasting experiences to chocolate lovers who wander into the store. The design therefore revolves around positioning the chocolate as a fine collection of goods that customers will want to try out one by one. Included in the packaging are also cards with detailed notes on the flavor and a corresponding flavor number, designed to call to mind item descriptions seen in museums. As a finishing touch to the visual, the outer container is also designed to resemble a mini-collection folder in morphology.


Template of Packaging System
巧克力外盒结构采用档案文件盒的形式,每个文件盒都有一张专属这块巧克力的标签卡片,
卡片的版式遵循基础的网格系统规范。
翻开这个mini的文件盒,里面印有一句话“你值得这块更好的巧克力”,当翻开整个盒子内里,From Bean to Bar Chocolate的插图让你快速了解到一块精品巧克力是如何制作而成。
同时,包装上有两处特别值得留意的细节,第一处细节是巧克力正面的插卡口是一条微笑的弧线,第二处细节是每一个品种的巧克力盒子背面都有一个跟可可豆相关的小插图,带有一点点幽默色彩,因为Nibbo希望给大家带来幸福感,笑口常开。



Basic Product Line
Nibbo巧克力排块有基本款和特别款两个产品线,特别款的产品,我们都根据实际的产品设计独特的图案。基础款外包装所使用的纸张全部来自意大利Fedrigoni厂牌的艺术纸张,拥有FSC认证的环保艺术纸,对纸张使用的考究就如何Nibbo对巧克力风味的钻研,自始而终的专注,为巧克力爱好者提供更有品质的产品。










Special Edition Product Line
Nibbo特别版的巧克力,都是有着显著的风味以及稀缺产地的可可豆制作而成,因此在包装上会设计与之匹配的图案花纹,作为限定或季节性产品。











Layout


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Design & Photography
low key Design
Yaear
2020
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