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Ultimate Coffee Roastery Mocha Packaging
Packaging
Ultimate Coffee Roastery 100% Arabica Coffee & Chocolate Powder Packaging 

新式、便捷的咖啡冻干粉冲泡方式却也能喝到传统的咖啡口感,因此在整体包装选择上,想要结合现代生活元素与传统感觉的融合,是这个包装的一个概念表达。

现代生活几乎离不开铁制品,而马口铁罐头又是一个传统的保存食物的容器。
咖啡冻干粉与巧克力粉结合的新式饮用方式,在现代生活中给我们的提供便利的同时,却能还原到传统摩卡的醇厚口味。

由此出发,我们延续重新创造的Ultimate品牌图案设计,将它应用到罐体的设计中,并且采用复古的配色。
选用120g艺术纸,纸张可见的肌理,为了传达这款产品本身的质感,虽然它是冻干粉的产品,但是并没有在现代冻干技术中,损失其风味。同时加入烫金工艺,让整体的质感更加复古之外,当客人将它拿在手中时,便能体会它的细腻之处。

With the packaging design for Ultimate’s Freeze-Dried Instant Coffee, we aim to highlight both the contemporary aspects of its technologically-driven manufacturing process and the classic flavors such a process is able to retain. We chose tin can as the physical container due to its prevalence of use in modern life as well as through history, making it a perfect embodiment of the technology/tradition duality. 

We next expanded the visual language of the Ultimate brand and adapted it to the packaging. To convey the exquisite quality of the product, retro-colored patterns are printed on 120 GSM Art Paper, with the additional use of bronzing techniques for a more nostalgic and textured finish.


Client:Ultimate Coffee Roastery
Graphic Design & Photography:Chen Jieru
Year:2020



Ultimate Coffee Roastery Mocha Packaging
722
5.9k
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Published:

Ultimate Coffee Roastery Mocha Packaging

722
5.9k
44
Published:

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