Ultimate Coffee Roastery 100% Arabica Coffee & Chocolate Powder Packaging
新式、便捷的咖啡冻干粉冲泡方式却也能喝到传统的咖啡口感，因此在整体包装选择上，想要结合现代生活元素与传统感觉的融合，是这个包装的一个概念表达。
现代生活几乎离不开铁制品，而马口铁罐头又是一个传统的保存食物的容器。
咖啡冻干粉与巧克力粉结合的新式饮用方式，在现代生活中给我们的提供便利的同时，却能还原到传统摩卡的醇厚口味。
由此出发，我们延续重新创造的Ultimate品牌图案设计，将它应用到罐体的设计中，并且采用复古的配色。
选用120g艺术纸，纸张可见的肌理，为了传达这款产品本身的质感，虽然它是冻干粉的产品，但是并没有在现代冻干技术中，损失其风味。同时加入烫金工艺，让整体的质感更加复古之外，当客人将它拿在手中时，便能体会它的细腻之处。
With the packaging design for Ultimate’s Freeze-Dried Instant Coffee, we aim to highlight both the contemporary aspects of its technologically-driven manufacturing process and the classic flavors such a process is able to retain. We chose tin can as the physical container due to its prevalence of use in modern life as well as through history, making it a perfect embodiment of the technology/tradition duality.
We next expanded the visual language of the Ultimate brand and adapted it to the packaging. To convey the exquisite quality of the product, retro-colored patterns are printed on 120 GSM Art Paper, with the additional use of bronzing techniques for a more nostalgic and textured finish.
Client：Ultimate Coffee Roastery
Graphic Design & Photography：Chen Jieru
Year：2020
