We were asked to develop a communications program for new cash back college card customers. Specifically, we were to focus on the first 12 months to drive long-term customer engagement and profitability by providing these college cardholders with information and tools needed to build responsible credit behavior.

 

We proposed delivering a breakthrough integrated consumer experience which surprises and delights college cardholders - harnessing the power of ‘’big ideas’’ to differentiate Wells Fargo from the competition and establish a meaningful relationship.