MAIO came to us with a particular problem. They are architects, but they don’t do architecture. Each of their projects is different. From art installations to stands at trade fairs. But what all of their projects have in common is the way how they were developed and executed. Therefore it became very important to us to show the process of constructing in the visual identity.
One of the challenges of the commission was the small budget. In order not to print letterhead, businesscard, greetingscards or envelopes, we designed three different tapes and printed them on the elegant paper Fedrigoni CST Jade Raster. The advantage is the flexible use of the tape. Anything can be branded with the MAIO visual identity.