Project Hyve Drive
Client Volkswagen
Agency ACHTUNG!
Date April 2011
My part Intro animation
About the campaign
Volkswagen claimed driving schools in the Netherlands by actively offering the owners benefits. For the (potential) pupils, Volkswagen already gave theory courses online. To add to this, we came up with an online activation that gave future drivers the possibility to have their first driving lesson online with one challenge: not to hit their friends who were scattered over the driving course.
My part
Intro animation. Nice fact: The used profile pics could be interchanged with actual pictures of you and your friends.
Client Volkswagen
Agency ACHTUNG!
Date April 2011
My part Intro animation
About the campaign
Volkswagen claimed driving schools in the Netherlands by actively offering the owners benefits. For the (potential) pupils, Volkswagen already gave theory courses online. To add to this, we came up with an online activation that gave future drivers the possibility to have their first driving lesson online with one challenge: not to hit their friends who were scattered over the driving course.
My part
Intro animation. Nice fact: The used profile pics could be interchanged with actual pictures of you and your friends.
Screen Captures
