We have teached since 2005. First we only did short workshops at different international design institutions, festivals and congresses, then later as regular teachers at five different design schools in Barcelona. Since 2009 we have designed, organized and directed two different postgraduate and master degrees. The experiences we have made, made us ask ourselves: How should design be learned nowadays? Design Werkstatt is our answer.
The Design Werkstatt is not a school. It is a place for designers that seek to improve their skills in a favorable learning environment. Design can’t be learned by studying, design has to be learned by doing. Design theory should lead to action and action to theory, never should theory only lead to another theory. The Design Werkstatt (in German “Design Workshop”) is a place where “students” work and “teachers” guide.
The first two workshops, offered by Design Werkstatt, are going to take place in an old shop in Neukölln, Berlin, right at the beautiful Landwehrkanal. One workshop is going to be about typography and storytelling, imparted by Lupi Asensio and the other about flexible visual systems for visual identities, imparted by Martin Lorenz. Both workshops will take two weeks, from the 20th until the 31st of August 2012, five days a week, four hours a day. Every now and then we will have special guests, from the design or art field, coming over to have a beer and to explain and share some of their works. As soon as we have a confirmation from the lecturers we will inform you on our FB page.
The Design Werkstatt is not a school. It is a place for designers that seek to improve their skills in a favorable learning environment. Design can’t be learned by studying, design has to be learned by doing. Design theory should lead to action and action to theory, never should theory only lead to another theory. The Design Werkstatt (in German “Design Workshop”) is a place where “students” work and “teachers” guide.
The first two workshops, offered by Design Werkstatt, are going to take place in an old shop in Neukölln, Berlin, right at the beautiful Landwehrkanal. One workshop is going to be about typography and storytelling, imparted by Lupi Asensio and the other about flexible visual systems for visual identities, imparted by Martin Lorenz. Both workshops will take two weeks, from the 20th until the 31st of August 2012, five days a week, four hours a day. Every now and then we will have special guests, from the design or art field, coming over to have a beer and to explain and share some of their works. As soon as we have a confirmation from the lecturers we will inform you on our FB page.
DW WORKSHOP: VISUAL SYSTEMS
A visual identity for a company, organization, institution or campaign cannot rely on one static image anymore. The traditional brand or logo often proves to be too inflexible when working in different contexts and different media. The communication process has become diverse, and today a design needs to be responsive to the different devices that it is displayed on, and adapt to the different communicative behaviors of its users.
This explains the new popularity of flexible visual systems, or as they are called as well, liquid or dynamic identities. Flexible visual systems are able to react more easily to the new needs, they are able to reduce costs because their outcomes can be partly automated and small design studios are enabled to do bigger jobs because they save time. We will begin by analyzing recently designed flexible visual identities. This study will culminate with students applying the basic principles that they’ve learned to experiment with new flexible visual identities.
A visual identity for a company, organization, institution or campaign cannot rely on one static image anymore. The traditional brand or logo often proves to be too inflexible when working in different contexts and different media. The communication process has become diverse, and today a design needs to be responsive to the different devices that it is displayed on, and adapt to the different communicative behaviors of its users.
This explains the new popularity of flexible visual systems, or as they are called as well, liquid or dynamic identities. Flexible visual systems are able to react more easily to the new needs, they are able to reduce costs because their outcomes can be partly automated and small design studios are enabled to do bigger jobs because they save time. We will begin by analyzing recently designed flexible visual identities. This study will culminate with students applying the basic principles that they’ve learned to experiment with new flexible visual identities.
Work by our student Mònica Figueras Domènech (Postgraduate Degree of Applied Typography at Elisava).
Work by our student Josep López (Postgraduate Degree of Applied Typography at Elisava).
DW WORKSHOP: TYPOGRAPHY & STORYTELLING: CUT AND PASTE PROJECTS
This workshops wants to show you the importance of typography and handmade design in the digital age.
First week: “Copy & Paste” Projects, Posters and Editorial Design
Through the copy and paste technique participants will explore the possibilities of poster composition using only typography and graphic shapes. After that we will use the gained experience and skills in developing a typographical storytelling, adding the elements of folding and color to typography and shape, in order to create a complex narrative with typography as a main actor.
Second week: Silkscreen workshop
The workshop includes a follow up where typographical posters generated in black and white with photocopies will be translated into color with silkscreen. This will provide another chance to make new experiments with this technique.
This workshops wants to show you the importance of typography and handmade design in the digital age.
First week: “Copy & Paste” Projects, Posters and Editorial Design
Through the copy and paste technique participants will explore the possibilities of poster composition using only typography and graphic shapes. After that we will use the gained experience and skills in developing a typographical storytelling, adding the elements of folding and color to typography and shape, in order to create a complex narrative with typography as a main actor.
Second week: Silkscreen workshop
The workshop includes a follow up where typographical posters generated in black and white with photocopies will be translated into color with silkscreen. This will provide another chance to make new experiments with this technique.
When
20 — 31. August 2012
Location
The workshops will take place in an old shop in Neukölln, Berlin, right at the beautiful canal.
Duration
The workshops will take two weeks, from monday till friday, either from 10h till 14h (Visual Systems) or from 15h till 19h (Typography & Storytelling).
Services
Besides offering a basic workplace, with beamer, photocopy machine, laser printer, paper, pens and scissors, there is going to be always fresh fruit, coffee and tea. Every second day we will invite a known Grafik-Designer from Berlin for a "Feierabend Bier" and let them show us their work.
Requirements
You will need to bring your laptop and lots of motivation.
Prices
—One workshop (40 hrs) costs 650 €.
—The workshops are splitted into two phases.
Participating only in the first part (20hrs) costs only 350 €.
—If you are interested in taking part in both workshop (80 hrs) you will pay only 1000 €.
There is NO application fee!
How to apply
If you are interested send your portfolio to info(a)twopoints.net
NUMBER OF PARTICIPANTS IS LIMITED. LAST DATE FOR APPLICATIONS IS THE 31ST OF JULY 2012. APPLICATION CLOSES EARLIER WHEN COURSES ARE FULL.
More information at www.dw-bb.org
20 — 31. August 2012
Location
The workshops will take place in an old shop in Neukölln, Berlin, right at the beautiful canal.
Duration
The workshops will take two weeks, from monday till friday, either from 10h till 14h (Visual Systems) or from 15h till 19h (Typography & Storytelling).
Services
Besides offering a basic workplace, with beamer, photocopy machine, laser printer, paper, pens and scissors, there is going to be always fresh fruit, coffee and tea. Every second day we will invite a known Grafik-Designer from Berlin for a "Feierabend Bier" and let them show us their work.
Requirements
You will need to bring your laptop and lots of motivation.
Prices
—One workshop (40 hrs) costs 650 €.
—The workshops are splitted into two phases.
Participating only in the first part (20hrs) costs only 350 €.
—If you are interested in taking part in both workshop (80 hrs) you will pay only 1000 €.
There is NO application fee!
How to apply
If you are interested send your portfolio to info(a)twopoints.net
NUMBER OF PARTICIPANTS IS LIMITED. LAST DATE FOR APPLICATIONS IS THE 31ST OF JULY 2012. APPLICATION CLOSES EARLIER WHEN COURSES ARE FULL.
More information at www.dw-bb.org
