Throughout 2014, Klyp collaborated with CSQ to produce an online, reality style series of YouTube clips titled “Tradie Vs”.
To assist in creating awareness of the upcoming CSQ corporate app, Klyp developed a campaign app to coincide with the launch of the campaign.
The app enabled users to watch the latest episodes of Tradie Vs., access exclusive app-only content and vote for their favourite contestants on the fly. On completion of the campaign, users were transferred to a permanent corporate app – the campaign app allowed us to effectively build a user base for the app when it transitioned to its future state.
