Art-Work was engaged to develop a brandmark for the Border Art Prize that communicated ideas of local communities, had a fresh and contemporary feel and could be adaptable to updates in future years. The aim was to create a brandmark that could be shared between the two host galleries – Arts Centre Gold Coast and Tweed Regional Gallery.
We developed a striking concept based on the notion of the weaving of communities and ideas. This concept integrates colours from both galleries to create a flexible identity system that can be used in future years. The overlapping of the red (representing Arts Centre Gold Coast) and blue (representing Tweed Regional Gallery) also works to further support this idea.
Conceptually, the brandmark depicts a blank canvas, frame or image that illustrates the unlimited potential for creativity. The device play on border as an intersection of communities and as the frame of an artwork.
The brandmark was applied to digital signage and installed in the gallery space for the duration of the exhibition, with views to adapt the brandmark for continual use in coming years.