Client — Base Bar
Project — Base Bar Brand Identity
Background
Base Bar is the UK's only UV batting cage and (dive) bar. We were asked to refresh their identity and inject some fresh character through spatial, print, merch and social.
Outcome
We modernised the logo and worked through refreshing all core elements. Colour volume was turned right up (derived from the black light found in the bar) whilst bold all-caps type was used as a cut-through against the abundance of visual elements when in the space – wall to wall graffiti, stickers, neon signage etc. The consistent use of type also served as a grounding against the more ad-hoc and one-off illustrative assets designed for merch. Anyway, can't talk now, its balls against the wall time.
