Reima, a global leader in functional kids wear, has been creating outfits for active kids for more than 75 years. The changing seasons drive Reima’s business and R&D innovations, and the challenging weather conditions of the Nordics have shaped their mission to encourage families to enjoy the joy of movement around the year.

Reima Weather was designed to guide parents on how to dress their children for different weather conditions and act as an encouragement to keep them active every day. At the same time, it is an engagement and sales activation tool with frequent daily touch points to Reima’s online channels. And what better, it gives even those bad weather days a happy start!

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