MANOSANTA.
Manosanta is an authentic Mexican products brand, they pride themselves on respect, integrity, business ethics, and honor for their customers, they work tirelessly, handcrafting the freshest and most authentic recipes that reflect their shared commitment to bring the utmost traditional, delectable, and unforgettable taste.
We took on the task of creating an identity that echoed their core brand values and that at the same time paid homage to the Traditional Mexican cuisine heritage.
We created a strong visual system; a timeless solid sans serif wordmark that standouts on its own with its modern yet contemporary features, a strong icon that portrays the handcrafted process involved in the creation of their products and the care for each of these products, and a brand pattern based off of the main brand illustration that, when utilized across different brand materials, brings a pleasant organic undertone.
We choose a sober color palette with neutral tones contrasted with pops of color, which are mainly used in the labels, these combinations will help them to differentiate each product, we complemented these with black color accenting details and golden finishes to add a sense of premium quality.
The juxtaposition of all of these elements together delivers a really cohesive visual identity. Overall a solid solution that extols their most remarkable traits.
