• Add to Collection
  • About

    About

    Give Hope to a Dog is a nonprofit organization that seeks to provide assistance and a life without pain to homeless animals in Varna, Bulgaria. T… Read More
    Give Hope to a Dog is a nonprofit organization that seeks to provide assistance and a life without pain to homeless animals in Varna, Bulgaria. They are a team of volunteers united by the desire to create a life without pain for the stray animals. They work tirelessly for the realization of their goal, as they try to provide veterinary attention to the homeless (wounded and sick), micro-chipping, castration, vaccination and by finding responsible new owners, who will provide them with a new loving home. We were approached by them as they were looking for a logo design service donation, in response we decided to provide them with not only a logo but a cohesive visual system that will kick off a complete brand overhaul and will lay a strong foundation for their future brand development. We created the logo by using a picture of one of the co-founders as a kid and her dog, reflecting the humanity, dedication, and love found in their laudable work. We matched it with a really warm, spirited palette that features tangerine tones capturing the energy and passion involved in their daily tasks. We also developed a little wordplay to work with across the branding that will allow them to render small phrases in different variations, serving as a clear unified brand voice to communicate and reinforce the core values of the organization. Read Less
    Published:
Give Hope to a Dog.

Give Hope to a Dog is a nonprofit organization that seeks to provide assistance and a life without pain to homeless animals in Varna, Bulgaria. They are a team of volunteers
united by the desire to create a life without pain for the stray animals. They work tirelessly for the realization of their goal, as they try to provide veterinary attention to the homeless (wounded and sick), micro-chipping, castration, vaccination and by finding responsible new owners, who will provide them with a new loving home.


We were approached by them as they were looking for a logo design service donation, in response we decided to provide them with not only a logo but a cohesive visual system that will kick off a complete brand overhaul and will lay a strong foundation for their future brand development.

We created the logo by using a picture of one of the co-founders as a kid and her dog, reflecting the humanity, dedication, and love found in their laudable work.

We matched it with a really warm, spirited palette that features tangerine tones capturing the energy and passion involved in their daily tasks.

We also developed a little wordplay to work with across the branding that will allow them to render small phrases in different variations, serving as a clear unified brand voice to communicate and reinforce the core values of the organization.