VAPORTECH.
We have been working alongside the Vaportech team over the course of two years developing their brand identity. Vaportech is a Chicago based startup dedicated to high-quality steam cleaning services, they distinguish themselves for offering a variety of services with peculiar traits in the cleaning industry; a mobile cleaning service that employs innovative and highly-efficient steam technology with a systematic approach, quick turnaround and utmost attention to detail.
In a market where most companies lack of a cohesive and memorable identity, our aim was to create a comprehensive visual system that allows Vaportech to stand out and to be perceived as an established and trusted brand.
We came up with pretty straight-forward solutions; a bold color palette, clean layouts and a solid typographic system that when assembled create a balance between sophistication, technology and innovation. For their mark, we created a unique symbol that perfectly encapsulates the essence of Vaportech team; affable, modern, versatile, innovative and aspirational.
The end result is a simple yet robust, modern and approachable visual system that allows them to make a clear and powerful statement.
