ByTOD.
ByTOD is a contemporary style with African textiles brand that celebrates the rich history and cultural heritage of the African Diaspora.
They are proud to honor and respect the African artisans legacy by creating outstanding quality handcrafted products with precision and an utmost attention to detail, inspired by the intricate and one-of-a-kind artisan craftsmanship, art, lifestyle, and culture of decades past.
Their name derives from the combination of the founder's siblings first initials. We created a solid monogram based on these characters that perfectly portrays the quality, handiwork, and process behind each of ByTOD garments. We paired it with a custom-made uppercase sans-serif logotype, a really distinctive and memorable combination that evokes a sense of heritage and modern aesthetic.
As a result, we have carefully crafted a sober, simplistic, modern yet refined visual brand identity that will not only allow their extensive products catalogue to shine, but will enhance the brand's international appeal.
They are proud to honor and respect the African artisans legacy by creating outstanding quality handcrafted products with precision and an utmost attention to detail, inspired by the intricate and one-of-a-kind artisan craftsmanship, art, lifestyle, and culture of decades past.
Their name derives from the combination of the founder's siblings first initials. We created a solid monogram based on these characters that perfectly portrays the quality, handiwork, and process behind each of ByTOD garments. We paired it with a custom-made uppercase sans-serif logotype, a really distinctive and memorable combination that evokes a sense of heritage and modern aesthetic.
As a result, we have carefully crafted a sober, simplistic, modern yet refined visual brand identity that will not only allow their extensive products catalogue to shine, but will enhance the brand's international appeal.
