Working with the internal Ripple design team, Kallan & Co was tasked with conceptualising their rapid technology for global currency conversion. The initial concept was to focus on a localised campaign for Pounds to Baht over the summer of 2019.

Taking cue's from the existing brand elements, the language of travel, money and credit cards we developed a campaign system that would express the concept succinctly and scalable on a global roll-out.