C A S E S T U D Y
B A C K G R O U N D
The SUV market is taking over South Africa and with it comes a whole host of competitors. Hyundai wanted to make a bold statement... and set Twitter ablaze in the process. So with a shoe string budget and zero media spend, we marketed their brand new SUV by driving it straight into their biggest competitor's conversation.
A W A R D S
THIRD • PR Communication • Creative Circle (Oct)
THIRD • Outdoor • Creative Circle (Oct)
SILVER • Innovative Solutions • Assegai Awards
C R E D I T S
Client: Hyundai
Agency: Clockwork, Grid Worldwide
Creative Direction: Lize du Plessis
Concept & Ideation: André Lopion, Jared Milne, Paige Abrams
Design: André Lopion
Community Management: Phike Mokuene
