NMA CAFE
Visual Identity Design
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生存已太多身不由己，生活就該好好犒勞自己。
喝了太多心靈雞湯，充值了太多正能量，
有時候反而只想放電，在城市裡有個自己找自己的空間。
清爽明亮的配色為主調，營造乾淨透徹的品牌個性，
保留純真的玩心，以插畫詮釋咖啡風味的想像空間，每款風味有著自己的生命與個性。
沒有太多的咖啡專業贅詞，沒有太多的專業儀式感，
因為享受咖啡、享受生活本該就是件輕鬆的事。
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NMA CAFE
Fresh and bright color palette, creating a clean and thorough brand personality,
Keep the sense of humor and fun, with illustrations to explain the coffee flavor imagination space, each flavor has its own life and personality.
There's not a lot of coffee jargon, there's not a lot of ritual professionalism,
Because enjoying coffee and enjoying life is supposed to be easy, you just need to get started.
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NMA CAFE | Visual Identity Design
Product Concept：Lung-Hao Chiang
Design：Lung-Hao Chiang
Copy：Lung-Hao Chiang
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