Logo design and rebranding done for Pushpak Steel Industries Pvt. Ltd.
Pushpak Steel Industries is a 30 year old industry specialized in steel beams manufacturing situated in Pune city with having multiple factories around Pune and in Goa as well.
When the company approached for rebranding, we were told that they actually didn't need rebranding as they were happy with clientele they had, but due to stiffer competition and a lot fresher approach in terms of design from competitors, they were lagging behind.
We did strategy and re-branding for Pushpak Steel Industries in 2015, and by end of financial year of 2018-2019, they have doubled their business.
Inspiration
While doing re-branding we did draw inspiration from their own creation process for visual language.
Raw steel billets are poured in furnace and those are molded into desired beams and poles for final uses.
We used the same concept for their logo and other visual assets where we showed that Pushpak Steel Industries is changing and will never be settled down.
Logo Construction, Color Swatches and Font Family
