Intignus Biotech is a biotech startup dedicated for women who are facing problems in early stages of pregnancy as well as post delivery. For their initial work and created impact, they have received grant by IIT Kanpur, a prestigious name in Indian Higher Education field.
Before approaching to us, they had pretty generic identity done by other designer as they had other issues on priority basis. Over the time they started to feel that their current identity was not up to the mark as they focused on branding and marketing part.
In the initial stage of discovery session, we were told that they didn't want to have DNA and blue color anywhere in the logo as almost every other biotech firm has these common elements, but ironically the finalized design has DNA and blue color.
We did strategy and branding for Intignus Biotech in 2019, and their new identity is appreciated by other startups in biotech industry as well as IIT Kanpur.