In January, a family member who is studying in one of a prestigious college in the city asked me to design identity for an NGO run by same college students.
The NGO is already established by other name and has been funded by the college for the last few years. When I showed interest, the head of the organization (college students) met me and told the concept of ONE - Organization for North East India, which was going to be a new name for the organization.
For this project, I decided to do it for no loss no profit basis same as the organization as it was going to be interesting one and being ex-student of the college I have a soft spot for them.
After doing a lot of brainstorming and gaining insights, I presented the design. Everyone in the organization and professors who were taking care of it loved the concept and execution. Unfortunately, the management of college and education society who gave green signal initially turned down the idea as it would cause confusion among students.