Logo design and brand identity done for Smarth Corporate Services.
Smarth Corporate Services is a facility management firm situated in Pune City, India which deals in providing management services in and around city.
Services they provide are -
1. Facility Management.
2. Property Management.
3. Security Management.
4. Catering Management.
5. Support Services.
Logo construction was done keeping their services in mind. Each black triangle facing inward represents services firm is providing, and sixth red triangle facing outward represents newer opportunities or services they might include near future keeping existing services as it is.
Logo Construction, Color Swatches and Font Family
Apparel designed for office staff with white color as staff will work mostly in offices not outdoors.
Apparel designed for working staff with black color as staff will work mostly in outdoors and dark grey color will hide all kind of stains which are common in outdoor services.