Auto Herb is a city based car detailing company focusing on complete car and motorcycle care solutions.
Before approaching to us, they had franchise of other company with same services. Unsatisfied with the outcome, they decided to start on their own.
In the initial stage of discovery session, they asked us to do design which is very typical in car detailing services. We asked them to take different path as doing the same type design will not distinguish themselves from the competition.
We did this project in November 2015, and by January 2019, they had more than 30 branches across 5 states in India. They told us that one of reason for their phenomenal success was their unique and differentiating identity which stood out from the crowd. Due to unique identity, franchise owners chose them over competition as it looked more corporate and business oriented approach.