The first Serafina restaurant opened its doors in 1995 on Madison Avenue in New York City. Since then, the founders and owners, Fabio Granato and Vittorio Assaf have opened numerous locations all over the city and around the world. Serafina gourmet frozen pizza is an extension of their love for pizza and their insatiable quest for serving extraordinary Italian food to their guests, anytime and anywhere, using an eco-friendly recyclable packaging.
Art Direction
We captured and produced clean, honest, still live images which bring to the spotlight the freshness and quality of the ingredients. It is an evolving collection of still lives –new product lines are due soon– that reflects these unique products as crafted art pieces.
We captured and produced clean, honest, still live images which bring to the spotlight the freshness and quality of the ingredients. It is an evolving collection of still lives –new product lines are due soon– that reflects these unique products as crafted art pieces.
Packaging Design
We created a recognizable identity system with a unique use of photography that focus on the value of the high-quality ingredients used in the recipes, Serafina's iconic yellow, and a typographic style that give an original framework for the brand, helping it distinguish itself amongst competitors.
We created a recognizable identity system with a unique use of photography that focus on the value of the high-quality ingredients used in the recipes, Serafina's iconic yellow, and a typographic style that give an original framework for the brand, helping it distinguish itself amongst competitors.
The result is a look and feel that embraces the brand’s values and reflects its heritage while conveying a sense of skill in the making, sincerity and contemporaneity.
Concept, Art Direction & Graphic Design: Workship
Agency: Franklin 11
Agency: Franklin 11
Photography: Oriol Aleu + Food Styling: Ana Torrontegui
Deep retouch: JovalArderiu Studio
Client: Serafina
