Amnesty International requested branding and a digital and print campaign for their Human Rights Education program from the Sarape Social team. Let's Make a Big Deal About It was my chosen concept.

Everyone carries the seed of a better world within themselves. AI HRE puts the tools right in your hands, anywhere you are in the world, so you can organize and Make a Big Deal About It.

The Zap Square is a speech bubble, giving ideas and encouragement from whatever media is being used to the humans willing to use them and, at the same time, an electronic notification through which HRE empowers you to Make a Big Deal About It.

You bring the ideas, we bring the know-how.