Ollin Monroy's profile

Constelación Alcalde

A new Planetarium was built in Guadalajara. Although a welcome feature, it also represented important changes for the neighborhood where it was built, Jardines Alcalde. In order for the community to be involved in the design and construction of the project, Constelación Alcalde was created by the Government of Jalisco.

Constelación Alcalde was operated by Sarape Social; it's objective was not only to minimize the side effects of the new Planetarium in the life of the neighborhood, but to turn it into an opportunity for the community to get closer together and for everyone to improve their experience of the city.
The program taught new organizing tools to the inhabitants, and there was a varied roster of workshops for all ages on different trades, arts and business abilities. Constelación Alcalde meant the people made the new Planetarium their own space and an opportunity to have a fuller life.

I created the branding for the project, as well as printed and digital materials for it's promotion. I was privileged to give a workshop on Collective Organization too.
Constelación Alcalde
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Constelación Alcalde

Branding and campaign for Constelación Alcalde. A community program designed to improve the community around the new Planetarium of Guadalajara.

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