Ollin Monroy's profile
Estrategia Misión Cero
Estrategia Misión Cero is a road safety initiative lead by Cemex México. They approached Sarape Social to find a new strategy that would really make a difference on the streets. The answer was to co-create integral projects for each one of Mexico's three biggest cities together with activists, governments and academics of said cities; an unprecedented cooperation effort.
As the lead designer I created the identity for the project. A dynamic and clear logo with a diagonal slash element that underlines the mission at hand: zero deaths on the roads. The bright palette calls attention but is also very positive; there is a big problem, and we're ready to do something about it. The magenta slash also ties with Cemex's own slashes.
I designed all digital and social media campaign materials, a website, project booklets, promotional materials, print ads, flyers, posters, large format signs for buildings and a very particular 20 meter tall tarp that was, at one point, hung from a bridge during a demonstration.

I also worked as the relationships coordinator with activists and governments in this project.
Estrategia Misión Cero
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Owner

Estrategia Misión Cero

Branding, graphic and web work for a road safety program lead by Cemex in México.

4
114
0
Published: