Dutch Red Cross: Blog
For Dutch Red Cross I created a blog around 3FM Serious Request Infant Mortality. It shows the world the works and topics of the Dutch Red Cross through a highly visual blog where in depth storytelling can thrive. Development partner: Merge Media.
Client: Dutch Red Cross
Role: Concept, copywriting
* Full page photography, half way blur effect
Below the fold eye catching story headline
Back / forward scrolling to visit other stories
Date: december 2012
Client: Dutch Red Cross
Role: Executive creative director, Producer
Client: Dutch Red Cross
Role: Executive creative director, Producer
* Top menu pulled down
* Story credit / date / location lines
* Color change when mouse over
* On mouse click on + sign the story unfolds (in this example an embedded animated graphic novel with use of parallex scrolling)
Use of distinctive social share buttons on the right side
