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    Graphic novel that was part of a content campaign raising awareness and funds to fight infant mortality in Malawi.
Dutch Red Cross: Animated Graphic Novel
This graphic novel was part of a storytelling campaign for 3FM Serious Request. It shows the choices Malawi mothers face when it comes to baby health care: witchcraft versus modern medication. We teamed up with African illustrators and script writers to create a genuine and authentic African look and feel. Movement and frame transitions were added using parallax scrolling. 

                                         Check out the finished site at: www.ruthschoic.es

Client: Dutch Red Cross
Strategy, Creative direction & Content Production: Martine Hooijer, fatmilk.nl
Illustrations: Gavin Booyens, South Africa, zuluscandraw.com
Script: Gary Welsh, South Africa
HTML 5: Kilian Valkhof, Raymond Tijhaar, fluxility.com