For Grand'Italia we brought the famous Italian 'Aperitivo' to the Netherlands. Starting in 2011 with a series food events in various popular Dutch bars. Because of its success Grand'Italia launched a new product range, called Grand'Aperitivo in September 2013. The Grand'Aperitivo products consist of toast and anti pasti to create your own favorite Aperitivo's at home.
Creative concept, Product name, Copywriting: Fatmilk.nl
Agency: Cooper and Cross