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    Concept and copywriting for new product range for Grand'Italia
For Grand'Italia I brought the famous Italian 'Aperitivo' to the Netherlands. I was inspired by the Aperitivo in bars in Milan, the city my sister lived and which I visited a lot. We started with food events in various popular Dutch bars in Amsterdam and other cities. Later, Grand'Italia launched a new product range, called Grand'Aperitivo. The Grand'Aperitivo products consist of toast and anti pasti to create your own favorite Aperitivo's at home.

Concept, Product naming, Copywriting: Fatmilk.nl
Agency: Cooper and Cross