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    Editorial format and production for a new channel within MSN Lifestyle.
MSN Lifestyle News Channel
I developed the Lifestyle News channel within MSN. Top of day content about lifestyle topics (beauty, diet, health, travel, relationships) written for a defined target group. I followed the target group in their online behavior and used popular topics and conversations on social media as input for daily news. Monthly over one million pageviews were reached.
Client: MSN.nl
Role: Concept, copy, editorial strategy