cama café ✕ QUAKER
Oats Latte Visual Identity Design
有一種餓，是桂格爺爺怕你餓。
_
cama café ✕ QUAKER
「 有一種餓，是桂格爺爺怕你餓。」
企劃：
一個星期總有那麼幾天趕到沒時間吃早餐，
你肚子咕嚕咕嚕的聲音Beano和桂格爺爺都聽到了 …
你肚子咕嚕咕嚕的聲音Beano和桂格爺爺都聽到了 …
設計概念：
cama café 和桂格麥片聯名推出麥片拿鐵，為增加購買意願與銷售話題，玩轉了桂格以往形象，設計了數款街頭風貼紙作為銷售話題。
將桂格的品牌創始人角色圖像化，結合街舞、滑板、嘻哈等流行文化，以更"街頭"的語言和消費者做視覺溝通。
桂格爺爺也很SWAG，你大爺還是你大爺。
_
Project:
There are days a week when you don't have time for breakfast,
Your tummy rumbling. Beano and Quaker heard it...
Concept:
cama café and Quaker oatmeal jointly launched cereal latte. In order to increase purchase intention and sales topic, we played around with Quaker's previous image and designed several street style stickers as sales topic.
The Quaker brand founder's role in the image, combined with hip-hop, skateboarding, hip-hop and other popular culture, with a more "street" language to do visual communication with consumers.
Quaker grandpa is SWAG, your da-yeah is still your da-yeah.
_
cama café ✕ Quaker
Visual Identity Design
Product Concept：Lung-Hao Chiang
Design：Lung-Hao Chiang
Copy：Lung-Hao Chiang
Photography：Lung-Hao Chiang, Chris Lin, Quaker
thank you for watching.
